San Francisco

Lydia Leiwang:

Lydia Leiwang

Here's the deal: I'm a brand and motion designer who keeps ending up at companies where the product is borderline impossible to explain to normal humans, and I love it.

I build the visual systems, campaigns, and motion work that help technical startups actually communicate what they do. 5+ years of making ZK proofs, fintech products, and AI tools feel approachable.

Before all of this, I studied Buddhist painting in Lhasa and worked at an investment bank in Hong Kong. That range is the point: I've been translating between worlds my whole life.

I also vibe code, this site included. No CS degree, just stubbornness and good taste.

San Francisco. Open to what's next.

Experience

Brand Designer [Succinct · San Francisco, CA]

Led brand design across visual systems, campaigns, and product storytelling. Created visual identity and motion frameworks used across partners including Mantle, Celestia, and Polygon.

Freelance Visual Designer [Self-employed · San Francisco Bay Area]

Worked with early-stage startups across web3, AI, and consumer tech. Delivered production-ready visual systems and launch assets.

Motion Designer / Compositor [MAKE · Savannah, GA]

Produced 2D motion design and cel animation. Worked on character concept design and compositing for animated projects.

Motion Graphics Designer [Wisk Aero · Mountain View, CA]

Designed motion graphics and animations for brand and marketing. Worked with typography, illustration, and 2D/3D motion assets.

Multimedia Designer [Natixis · Hong Kong]

Supported global markets and equity derivatives teams with GTM-focused multimedia content. Produced explainer videos and translated complex concepts into clear marketing assets.

Design Intern [Tink Labs · Hong Kong]

Skills

Brand Design 2D Motion Design Design Strategy Visual Systems Cel Animation GTM Execution Cross-functional Collaboration AI-enforced Workflow

Tools

Figma After Effects Premiere Pro Illustrator Photoshop Cinema 4D Rive Vibe coding Image Generation AI Framer

Education

MFA, Motion Media Design [Savannah College of Art and Design]
BFA, Creative Media [City University of Hong Kong]

Industry Recognition

iF Design Award, Gold [2026]
UX Design Award: Concept [2026]
Red Dot Design Award, Winner [2025]

Won two categories: Educational App, User Interface Design

Telly Awards, Bronze [2024]
Applied Arts Award, Nomination [2024]

Student Branded Entertainment

CLIO Award, Nomination [2024]

Video Advertising

College Television Awards, Nomination [2024]

Commercial, PSA or Promo