Lydia Leiwang

I'm a designer focused on shipping product visuals and launch narratives for early-stage startups. My work sits at the intersection of brand, motion, and product thinking. I translate vague ideas into clear, shippable visual systems.

I'm most effective in 0→1 environments, where speed, clarity, and ownership matter more than polish alone.

Currently based in the San Francisco Bay Area, scaling Succinct.

How I work

  • I clarify ambiguity
  • I prioritize what needs to ship
  • I think in systems, not just assets

Where I fit

Early-stage teams looking for a creative lead who can own visual direction and execute under real product timelines.

Experience

Experience

Brand Designer Apr 2025 – Present

Succinct · San Francisco, CA

Led brand design across visual systems, campaigns, and product storytelling. Created visual identity and motion frameworks used across partners including Mantle, Celestia, and Polygon.

Freelance Visual Designer Jul 2024 – Apr 2025

Self-employed · San Francisco Bay Area

Worked with early-stage startups across web3, AI, and consumer tech. Delivered production-ready visual systems and launch assets.

Motion Designer / Compositor Nov 2023 – May 2024

MAKE · Savannah, GA

Produced 2D motion design and cel animation. Worked on character concept design and compositing for animated projects.

Motion Graphics Designer Jun 2023 – Aug 2023

Wisk Aero · Mountain View, CA

Designed motion graphics and animations for brand and marketing. Worked with typography, illustration, and 2D/3D motion assets.

Multimedia Designer May 2018 – Jul 2021

Natixis · Hong Kong

Supported global markets and equity derivatives teams with GTM-focused multimedia content. Produced explainer videos and translated complex concepts into clear marketing assets.

Design Intern Jun 2016 – Dec 2016

Tink Labs · Hong Kong

Education

MFA, Motion Media Design

Savannah College of Art and Design

BFA, Creative Media

City University of Hong Kong

Skills

Brand Design 2D Motion Design Design Strategy Visual Systems Cel Animation GTM Execution Cross-functional Collaboration

Tools

Figma After Effects Premiere Pro Illustrator Photoshop Cinema 4D Rive Vibe coding Framer