San Francisco

Lydia Leiwang:

Lydia Leiwang

Here's the deal: I'm a brand and motion designer who keeps ending up at companies where the product is borderline impossible to explain to normal humans, and make it look good in the process.

I build the visual systems, campaigns, and motion work that help technical startups actually communicate what they do. 5+ years of making ZK proofs, fintech products, and AI tools feel approachable.

I also vibe code, this site included. No CS degree, just stubbornness and good taste.

San Francisco. Open to what's next.

Experience

Brand Designer Apr 2025 – Present

Succinct · San Francisco, CA

Led brand design across visual systems, campaigns, and product storytelling. Created visual identity and motion frameworks used across partners including Mantle, Celestia, and Polygon.

Freelance Visual Designer Jul 2024 – Apr 2025

Self-employed · San Francisco Bay Area

Worked with early-stage startups across web3, AI, and consumer tech. Delivered production-ready visual systems and launch assets.

Motion Designer / Compositor Nov 2023 – May 2024

MAKE · Savannah, GA

Produced 2D motion design and cel animation. Worked on character concept design and compositing for animated projects.

Motion Graphics Designer Jun 2023 – Aug 2023

Wisk Aero · Mountain View, CA

Designed motion graphics and animations for brand and marketing. Worked with typography, illustration, and 2D/3D motion assets.

Multimedia Designer May 2018 – Jul 2021

Natixis · Hong Kong

Supported global markets and equity derivatives teams with GTM-focused multimedia content. Produced explainer videos and translated complex concepts into clear marketing assets.

Design Intern Jun 2016 – Dec 2016

Tink Labs · Hong Kong

Skills

Brand Design 2D Motion Design Design Strategy Visual Systems Cel Animation GTM Execution Cross-functional Collaboration AI-enforced Workflow

Tools

Figma After Effects Premiere Pro Illustrator Photoshop Cinema 4D Rive Vibe coding Image Generation AI Framer

Education

MFA, Motion Media Design

Savannah College of Art and Design

BFA, Creative Media

City University of Hong Kong

Awards

iF Design Award, Gold 2026
UX Design Award: Concept 2026
Red Dot Design Award, Winner 2025

Won two categories: Educational App, User Interface Design

Telly Awards, Bronze 2024
Applied Arts Award, Nomination 2024

Student Branded Entertainment

CLIO Award, Nomination 2024

Video Advertising

College Television Awards, Nomination 2024

Commercial, PSA or Promo